Shiro of Japan
When Shiro of Japan expanded to a second location, they wanted to refresh their image and supplement their logo with more upscale collateral. To accomplish this, we introduced metallic gold into the palette as a primary color, and put an emphasis on high-quality printing and production.
In order to give the logo a fresh look, we made some minor tweaks. We replaced the black with gold to soften up the image, and adjusted the placement of each component to create a more balanced look.
The collateral included everything from letterhead to matchboxes.
The custom menus were covered with an embossed paper and foil stamped.
Their new location needed signage for various parts of the building, including both indoor and outdoor entrances.
Custom awnings set Shiro apart from the other businesses in the building.