Simple + Pretty
The Speckled Egg, a popular blog on the Blogger platform, was in need of a more modern and professional look. The move to a unique url and a custom Wordpress theme allowed for greater control and usability. And the resulting design for simple + pretty successfully appeals to stationery and design enthusiasts with a minimalist aesthetic.
To introduce the new blog, a bold monogram was created using a warm and friendly palette.
A clean, modern layout allows for easy navigation and a focus on the content.