Sugar
This new dessert-focused eatery on Manhattan’s Lower East Side needed a whimsical image to showcase their confections. A hand-drawn logotype and delicate pattern were applied to signage, window graphics, and menus to create an elegant playful identity.
The scripty logo was hand-drawn to evoke the look and feel of chocolate.
Collateral included everything from stationery to stickers for the packaging.
Branded stickers close the kraft paper bakery boxes.
A close-up of the business card
A postcard used to promote the café in the area.
This Klimt-inspired free-form pattern was a major component in all of the pieces.
A layout of the proposed window graphics.