Toasties
As a part of a New York-based mini-chain of cafés, Toasties East wanted their own unique look. To set them apart, we created a comprehensive branding program based on a putting a modern spin on the classic diner.
Toasties' original identity was a dancing smiling piece of toast in a chef’s hat. The challenge was to update their image while still holding on to some of that playfulness.
Collateral included everything from stationery to menus.
The take-out menu was designed in a unique format, as a square accordion fold brochure.
A postcard was designed to promote the café in the area.
This retro-insprired pattern tied all of the pieces together.
We designed various outdoor signage including a hand-painted awning, circular lightbox and patterned window decals.
We also designed all of the interior signage including circular directional signs and wall-mounted menus.